market basket analysis of low sales volume products

Hi everybody,

I'd like to do some market basket analysis to suggest cross-sells, but many
of the products are very low sales volume items, so in the past the results
weren't that useful.

Do you think it would make sense to do market basket analysis at more
aggregate levels, for example by brand, product keywords, and product
categories, to develop a set of heuristic rules? Then we can use those
rules to say that even if we haven't sold product X, because it has brand
A, category B, or type C, then it should be cross-sold with some other
products.

Does that sound like a reasonable strategy? Has anybody ever tried this?