Installation procedures

OS: Windows 7 64bit

If I run activemq from the bin folder (as per Apache instructions)I get the
following error:-

cannot find or load main class Files\Apache

If I run activemq from the win64 folder as administrator it seem to kick off
and setup 5 connectors listening.......

How do I start activemq from within a java application?

Bob M
Dunedin
New Zealand